ADE Naming This article is for individuals who want to customize naming of ADE (formerly known as DEP) devices. It will cover placeholders and their ability to accept name, as well as using custom and built-in strings in the ADE profile. Placeholders are most useful for new incoming devices where the name is highly customized. And where you want to use additional attributes like custom fields. Placeholders Step-by-step guide Generate a text file, ideally of serial numbers as one column and the custom name as the other. See Importing Computer Clients from a file and Enrolling Computer Clients Import any custom field values if needed See Custom Fields : Importing CSV for more information Variables in the ADE profile Step-by-step guide Generate a ADE profile See Working with Apple's Device Enrollment Program (ADE) In the naming tab of the ADE profile you can use any:  Built-in inventory variables (for a list of variables see  Using variables in Apple iOS/macOS Profiles  ) Custom inventory variables, using the %custom_field.INTERNAL_NAME% (see more at  Custom Fields  ) It would also be recommended that you create an automatic ADE rule to only assign this profile to devices that have the variables set: see the example in Automatically Assign ADE profiles FileWave Foundry Video Sign into FileWave Foundry and watch a video here regarding  ADE Naming .